SowCo
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Done-for-you affiliate management for D2C brands

Scale your D2C brand with an army of vetted, compliance-safe creators.

We launch, manage and scale your pay-for-performance affiliate program. Predictable customer acquisition without pouring more budget into rising paid ad costs.

Rising ad costs Ad account bans Creator spreadsheet chaos
Affiliates earn per sale
Example flow

One affiliate, tracked from vetting to approved sale

1

Creator vetted

Audience, niche, past content and fraud signals checked

Approved
2

Product sent

A 3PL ships to approved affiliates, we chase delivery

In transit
3

Content live

Claims and disclosure checked against your guidelines

Compliant
4

Sale tracked

Commission calculated and ready for you to approve

Reported
Why brands choose SowCo

A professional operation behind every partnership.

Three pillars that take the program off your plate and keep your brand safe.

Hyper-targeted creator recruitment

We find, hand-vet and onboard creators and affiliates whose audience and aesthetic match your brand, so every partner earns their place.

Bulletproof compliance

We monitor affiliate content so nobody makes unapproved claims or skips disclosure, protecting you from takedowns, bans and regulatory trouble.

Done-for-you samples and logistics

We handle the spreadsheet chaos: vetting sample requests, chasing content deadlines, tracking every sale and preparing commission reports for you to approve.

The 30-day blueprint

Live in 30 days, in three simple steps.

Days 1 to 10

Setup and compliance

We connect your tracking platform, or set one up for you, and write strict brand guidelines and approved claims.

Days 11 to 20

Recruitment and onboarding

We pitch our vetted creator network, approve the right partners and send them product through a 3PL.

Day 21 onward

Optimise and compound

Creators go live with proven content briefs, and you track return on investment in one clear weekly report.

See the full process
Straightforward pricing

One flat monthly fee. No cut of your sales.

A small onboarding fee at cost, then a flat monthly fee for the daily work. You always know what you are paying, however the program performs.

No tracking account? Choose full-service and we set up and run the platform for you.

See pricing
Who it is for

D2C brands with healthy margins, across any category, where there is room to pay affiliates commission and still profit.

Healthy margins

Room to pay commission and still profit

Repeat purchases

Customers who come back make better affiliates

A product people talk about

Easy to recommend, easy to explain

Any store platform

Shopify, WooCommerce, Wix and more

Get a free affiliate audit.

Tell us about your brand. We will show you where a managed creator and affiliate program can add predictable sales.

Book an Affiliate Audit