We run affiliate programs that turn D2C brands into sales machines.
SowCo is an affiliate management agency for D2C brands that can profitably pay creators and affiliates commission.
Most D2C brands know affiliates could grow their sales, but few have the time to find the right partners, brief them properly and keep track of what is working. SowCo was started to run that work end to end, so brands get a dependable sales channel without another full-time hire.
Sow means to plant what will grow, which is how we treat every affiliate partnership.
Co is for company, and for the collaboration with the brands and creators we work with.
Three rules we do not bend.
Measurable or it does not ship
Every sample and every link has to be traceable to a result.
Creators are partners
Clear briefs, fair terms and a well-run program keep good creators selling.
Compliant by default
Affiliate links and any free product are disclosed, and claims stay safe.
Abena
Founder. Based in Birmingham, UK. An engineer by training, building the systems that keep affiliate programs organised, compliant and moving.